Freddie Andalaft: Keys to Building a Great Website

Freddie Andalaft Owner and Founder have designed and built numerous custom websites over the course of his marketing career, including for local clients in the fields of air conditioning, solar power, auto glass, and real estate.

An experienced marketing professional and website designer, Freddie Andalaft works to build sites which not only attract higher rates of traffic but which also incorporate those elements so crucial to an engaging, user-friendly experience.  Such elements include:



Prominent Visuals
Directing visitors toward your calls-to-action require prominent visual elements that consistently capture their attention.

Proportion and Symmetry
Design elements must be aesthetically pleasing. To do so, each element must be adequately proportional to everything else on the page.

Limited Options
Offering visitors more options often serves to bog down the user experience. Good site design involves limited options as to where the visitor can go and elements they can engage with, making it easier to direct them toward where you really want them to go (call-to-action, purchase, etc.).
Fluidity

Is your site intuitive? Does it provide the user with a natural flow that’s easy to navigate? It’s essential to present your site’s visitors with easy navigation, otherwise, frustration and shortened attention spans will lead to loss of engagement.

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